When choosing a restaurant, Gen Z and Millennials are 99% more likely to rely on social media and online reviews than are Gen X and Boomers.

diners said they’ve tried a restaurant for the first time because of a social media post made by the establishment itself.

Research done by QSR reveals nearly half (45 percent) of U.S.

Here are some other interesting quickfire stats for you: This suggests that you consumers are heavily influenced by their peers and are incredibly likely to order a drink they have seen on social media, posted by friends or the bar. An article by Forbes underpins this concept, claiming that 84% of millennials are likely to be influenced to make a purchase based upon user generated content that is created by strangers. Two in five Americans are reported to check restaurants’ social feeds & sites before deciding whether to visit which merely highlights the monumental need to cater to judgment consumerism the modern customer wants to see before they buy. Updating and maintaining a social media profile is surely the last spinning plate you want to try to balance but trust us when we tell you that your online presence should be regarded as a helpful tool, not a burden.

With this article, we kick off our exciting social media for hospitality series, designed to share tips & tricks that will not only allow you to develop an interest in your awesome wine service, but also allow you to confidently and effectively speak directly to your customers (wink wink, followers). Napa Valley wines from the mountain regions are often more structured and firm, benefiting from a lot of time in the bottle to evolve and soften.Whether you are at a novice level or you’re an absolute social media guru, we’ve got you covered. Veeder, Spring Mountain District and Diamond Mountain District. The mountain sub appellations, nestled on the slopes overlooking the valley AVAs, include Stags Leap District, Atlas Peak, Chiles Valley (farther east), Howell Mountain, Mt. These areas follow the valley floor and are known generally for creating rich, dense, complex and smooth red wines with good aging potential. Helena and the valley's newest and hottest AVA, Calistoga. Farthest south and coolest from the influence of the San Pablo Bay is Carneros, followed by Coombsville to its northeast and then Yountville, Oakville and Rutherford. Within the Napa Valley lie many smaller sub-AVAs that claim specific wine characteristics based on situation, slope and soil. White wines from Napa Valley are usually Chardonnay and Sauvignon Blanc. Cabernet Sauvignon is definitely the grape of choice here, with many winemakers also focusing on Bordeaux blends.

A number of wineries emerged, and today Napa is home to hundreds of producers ranging from boutique to corporate. The Napa wine industry really took off in the 1980s, when producers scooped up vineyard lands and planted vines throughout the county. In the 1960s, a few key wine families settled the area and hedged their bets on the valley's world-class winemaking potential-and they were right. One of the world's most highly regarded regions for wine production as well as tourism, the Napa Valley was responsible for bringing worldwide recognition to California winemaking.

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